Pela & Silverman evolved from the combined creative talents of art director Alain Pelletier and photographer Harold Silverman. Montreal-based Pelletier has been in the poster and licensing business for over 25 years. Pelletier started in the business as an owner of a stationery company with sales all over North America. Pelletier's keen eye for art direction helped launch his licensing business, Pela Concept and, a few years later, a licensing collaboration with designers at Applejack Art Partners called New Box Licensing.
Harold Silverman, a New York City native, graduated from the Fashion Institute of Technology and enjoyed a career in manufacturing ladies sportswear before turning his talents to a lifelong artistic passion for photography. Silverman is captivated by the use of digital computer techniques to manipulate the images. For Pela & Silverman, Pelletier uses his licensing and design expertise to digitally alter Silverman's stunning landscapes with different textures and layers, bringing the images to another level for the marketplace.